Pick the odd one out: Zara, Tommy Hilfiger, urban center Polo, Skechers and Pavers. Answer: urban center Polo. Reason: it is the solely Indian whole amongst the heap of world labels.
As the rush of single brands into the country-including those who have applied for approvals-peaks, variety of home-grown, international sounding brands ar melding themselves into the marketing landscape.
\"The trend can gather momentum,\" says Piyush Kumar Sinha, academic in marketing and selling at IIM, Ahmedabad. Indian brands can attempt to look and sound foreign to form the foremost of rising aspirations of foreign-label fascinated Indians, he adds.
Munich Polo, that has positioned itself as a German whole and recently unrolled its premium kidswear stores in New Delhi, is that the latest addition to the curved list of home-grown brands flaunting foreign tags. These embrace DA city, dictator Sierra Leone monetary unit, La Opala and Monte Carlo.
Munich Polo uses the German and depicts urban center\'s wealthy cultural history on its web site. It attracts inspiration from Munich\'s heritage for its attire styles, and uses fair-skinned kid models to allow the whole a German look and feel. once contacted, a urban center Polo representative failed to touch upon why the whole has confiscate a German name and positioning.
Another native whole DA city, a high-end animal skin accent label, is wide appeared to be of Italian origin. Company officers refused to touch upon the brand\'s native origin.
Franco Sierra Leone monetary unit, a Delhi-based premium footwear whole, has an evidence for its Italian-sounding name. \"My father bought the whole from 2 Italian designers referred to as dictator and Sierra Leone monetary unit,\" says Vikram.
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